MAKING THE MOST OF JOB INTERVIEWS
Simple Steps to a successful discussion
By Alan Darling
- originally published in Your Company Magazine
(now entitled Fortune
Small Business).
The purpose of a job interview is eliciting
information. The employer wants to know about the qualifications of the
candidate. And the prospective employee needs to find out as much as
possible about the position and the people with whom he or she may be
working.
Yet many interviews become uncomfortable face-offs
between an interviewer behind a desk and a terrified applicant. The key
to successful discussions, in which both sides open up an talk
candidly, is helping candidates relax and then drawing them out.
Wilson Kile, a marketing consultant and former
business owner in Plymouth Meeting, Pennsylvania, remembers
interviewing someone for a sales job. The man showed potential but
seemed uncomfortable. To break the ice, Kile asked him about his
hobbies, one of which was military history. Recalls Kile, "He launched
into a description of the Battle of Midway that was so enthralling, I
told him, 'Since you can come across like that, I'm going to give you a
shot.' He went on to be a star salesman."
KEEP IT INFORMAL
To make the meeting informal from the start, step out
from behind the desk. The seating arrangement should make you and the
candidate equals. Then offer something to drink. "Ask interviewees if
they want some coffee, and then pour it yourself," says Patrick Rykens,
president of Vesutor, a manufacturer of garden products in Concord,
North Carolina. "This gesture will make it clear that you're not an
ogre." Lead in with idle conversation and tell the applicants about the
company.
PHRASE QUESTIONS CAREFULLY
The way you phrase a question can make a person either
tense up or relax. Instead of asking, "What are your major strengths
and weaknesses?" ask, "What do you like to do most?" Or say, "Tell me
about the best days on your current job and then about the worst days."
Pay attention to the questions candidates ask. "When
they ask, 'How quickly will I be trained?' or 'How much responsibility
will I have?', that's an indication that the candidate will be
aggressive and not need a lot of supervision," says Rykens. "If they
spend a lot of time talking about stress, they probably can't handle
it."
For a more detailed list of questions, see Questions
For Interviews at the conclusion of this article.=
USE PERFORMANCE CRITERIA
Kimball Shaw, of Kimball Shaw Associates, an executive
search firm in Hingham, Massachusetts, suggests that instead of using a
job description to guide the interview, compile a list of performance
criteria for the position. For example: The employee will develop an
inventory-control system, boost sales 10 percent in a certain region,
or make a pleasant impression on every customer who enters the store.
Decide what standards you'll use to judge this person at the end of the
first and second year on the job. Share the criteria with the candidate
and build the interview around them.
AVOID DISCRIMINATORY SUBJECTS
Legally, you must limit your questions to work-related
qualifications. You cannot ask interviewees about their health,
disabilities, spouses, kids and child-care arrangements, parents'
backgrounds, religion or anything that could be considered
discriminatory.
IMPRESS THEM
More important than anything else is making the
discussion fun and your firm sound impressive. The best candidates have
other options, and you must be certain they leave wanting to work for
you.